When a bunch of PR pros come together to share their knowledge and experience something magical can happen, and this time that magic comes in the form of My #PRstack, a new e-book covering 40+ PR tools that help workflow.
I’m proud to say I’m one of the 19 contributors who put a total of 15,000 words into the project, particularly when the book contains some serious industry players.
My involvement, like a lot of good things that happen in modern life, came about as a the result of a well-timed retweet.
When #PRstack community creator Stephen Waddington, aka @wadds, invited his network to be involved in the book he was surprised by the lack of women that jumped in and tweeted to say so. Considering the PR industry has a high number of female practitioners and the information from the CIPR’s 2015 State of the Profession report regarding the professionalism of the industry and the long talked about gender pay gap this was surprising and disappointing.
So I hit retweet and the rest, as they say, is history.
It’s been a pleasure to be part of the team that put this together – the work of Stephen, the other contributors and Prezly’s Frederik Vincx, who offered development time to build a web app to sit on top of the #PRstack Google document to help people interrogate the data and did an amazing job laying out the book, has been inspiring.
I know a lot of fantastic PR professionals that could also have added a lot to this project, both men and women, but to the women in particular I say this – when an opportunity like this comes along, grab it! I’m proud to be one of the four female contributors but would definitely welcome more ladies to the party. If nothing else we would have ended up with a bigger book, which can’t be a bad thing when it comes to wading through the plethora of PR tools available.
All feedback is welcome, you can follow the latest on #PRstack and find everyone involved in the project on Twitter – where else?